SafetyCulture is best known for its award-winning checklist app iAuditor, which empowers teams to improve safety and quality in the workplace by reporting safety issues and non-compliances as they happen.
Companies using iAuditor - which include Coca-Cola, Coles, Ausgrid, BHP Billiton and Qantas - can create smart checklists, conduct on-site inspections, analyse data and share insights in real time. Currently, iAuditor is used by over 50% of the ASX Top 100 companies.
The capital raise was led by New York investment firm Tiger Global Management, with other investors including previous supporters Blackbird Ventures, Index Ventures, Morpheus Ventures and Scott Farquhar (co-founder at Atlassian).
Following this funding round, SafetyCulture has raised a total of $98 million and is now valued at $440 million.
The funding will be used to accelerate SafetyCulture's global go-to-market expansion, build out its product and engineering teams in Australia, and invest in new areas such as internet of things (IoT) and workplace training.
According to Luke Anear, Founder and CEO of SafetyCulture, their company is expanding at a breakneck pace.
"In the last year alone, over 100 new staff were hired to support the company's growth, however, most of the world don't know we exist; they've never heard of SafetyCulture," Anear said.
"This funding means that we can continue to build great products, better serve more customers and have a bigger impact on safety and quality for workers all around the world."
Rick Baker, co-founder of Blackbird Ventures said SafetyCulture had pioneered a bottom-up sales model reminiscent of Atlassian.
"SafetyCulture continues to power ahead, and this funding round reflects the fast growth and low customer acquisition costs it has been able to achieve," Baker said.
"The capital injection will allow SafetyCulture to continue to scale and bring better workplace safety to the world."
Jan Hammer, Partner at Index Ventures and an early backer and board member of SafetyCulture, said SafetyCulture was redefining how companies approached safety and quality assurance.
"SafetyCulture has attacked a $150 billion market that still largely relies on checklists recorded on paper," Hammer added.
"We've been impressed at how quickly some of the world's largest companies rolled out SafetyCulture's iAuditor app — clearly addressing a pressing need. The market is ripe for disruption and SafetyCulture is leading the way."
SafetyCulture has attracted 15,000 organisations (of which over 4,000 are Australian) to its platform, and has grown its staff from 85 in 2017 to 214 employees today across its offices in Sydney, Townsville, Kansas City, Manchester and Manila.
SafetyCulture also recently released its second app, Spotlight, which is an incident reporting app that allows teams to act immediately, with real-time alerts for incidents, hazards and near-misses.
SafetyCulture is now looking for new commercial sites for its global headquarters in Sydney and to accommodate its growing team in Kansas City. It will more than triple its team in the US and UK in the coming year, and over the next three years the company aims to reach over 100 million users on the platform and become the global standard for safety and quality management across all industries.
"Australia has a huge future in technology and we are proud to be able to play a role in developing that," Anear said.
"Such a significant injection of overseas capital allows us to further grow and invest in our local talent. This is an exciting time in SafetyCulture's history.
"We have only built 1% of what our customers need. We reached 15,000 companies with minimal sales or marketing, and now it's time to take SafetyCulture to the rest of the world."