Construction equipment distributor CEA has acquired ELB Equipment, expanding its portfolio of products for the construction, utility maintenance and waste management industries.
As part of the acquisition, CEA will also become the Australian distributor of Diamond Z, Screenpod, TrackStack, Hammerhead, Ring-O-Matic, Subsite, Ditch Witch and Komptech equipment.
The company is already the distributor of JCB Construction and agricultural machinery, Dynapac compaction and paving equipment and Atlas Copco generators, portable air compressors and lighting towers.
CEA CEO Hylton Taylor said he was pleased to add the brands to the company’s portfolio.
“As a growing business we are continually looking at how we better meet the needs of the ever-evolving market,” Taylor said.
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“Adding strong, well established brands to our portfolio strengthens our ability to support our diverse range of existing customers and provides the opportunity to interact with a whole new client base.”
55 ELB Equipment employees will transition to CEA to ensure product knowledge and strong customer relationships are retained within the business.
ELB Managing Director Christopher Malan said staff were excited to be joining CEA.
“CEA is well known for its professionalism, extensive focus on core product lines, and supporting its staff to carry out their integral roles within the business,” Malan said.
“The ELB team is really looking forward to coming together with CEA to collaborate and build on the Ditch Witch and Komptech brands here in Australia and New Zealand.”
The ELB Equipment head office and administrative staff will commence relocating to CEA’s head office in Horningsea Park (Sydney) from early July, 2020, and ELB’s operations in Sydney, Adelaide, and Brisbane will commence consolidating with CEA’s facilities over the coming months.
It is anticipated that all ELB Australian facilities will be consolidated with their CEA counterparts within 18 months.
“There will be a period of transition over the coming months as we move the ELB team in to the CEA premises but I am confident we can complete this quickly and with minimal disruption,” Taylor said.
“Since first announcing the acquisition, we have received extremely positive feedback from the market and we are looking forward to the future opportunities this will present to the CEA business.”