Following the successful conclusion of its pilot program, Nearmap have formally announced the expansion of business operations into the New Zealand market.
The expansion will include the establishment of dedicated sales, marketing and product resources to accelerate the significant growth opportunity that exists in NZ. The launch coincides with Nearmap exhibiting at the Esri New Zealand Users Conference in Auckland from August 20-22.
Nearmap has already completed multiple captures in NZ since early 2017, with imagery covering up to 72% of the NZ population. This content has already been successfully provisioned to numerous Australian subscribers with significant business operations in NZ, who requested an extension of their existing subscription.
In addition, Nearmap has established a base of NZ customers and prospects requesting access to high-quality location content. These are in a range of industries and use cases, including local government, solar, architecture construction and engineering.
The launch of a dedicated product now enables Nearmap to provide subscriptions specifically for the needs of NZ businesses, with an initial range of tools and data specific to NZ, which will continue to expand.
“Following the success of our initial pilot program selling to Australian customers with operations in NZ, we have also seen significant interest from NZ businesses,” said Shane Preston, executive vice president of sales.
“Responding to this demand, we have now launched a dedicated product, billed in NZ dollars with tools specific to NZ users. This is being combined with a dedicated sales, marketing and support effort for our NZ customers.”
Dr Rob Newman, Nearmap CEO and managing director, adds that with the compelling nature of Nearmap’s content and product now evident to the NZ market, the launch allows the company to accelerate its penetration of the market.
“It further enhances our position at the forefront of the global location intelligence market,” Newman continues.
“The relative ease with which we have been able to add NZ to our capture portfolio and generate ACV demonstrates the scalability and cost efficiency of our business model.
“As we are now capturing areas of NZ multiple times, at consistently high resolution, this also opens up opportunities in machine learning and artificial intelligence in a third geography.”
New Zealand businesses that would like to enquire about subscriptions to Nearmap, please visit the Nearmap NZ website.